- Precision Media will deliver comprehensive in-store and digital advertising solutions for brands within Publicis Media Middle East’s portfolio.
- The collaboration complements Carrefour’s digital transformation efforts by leveraging AI-powered in-store screens for relevant, real-time, audience engagement.
Dubai, United Arab Emirates, 2 June 2025: Majid Al Futtaim’s dedicated retail media network, Precision Media, today announced a strategic partnership with Publicis Media Middle East. This collaboration – Precision Media’s largest agency partnership in the region – will deliver a full suite of AI-powered omnichannel solutions, leveraging data-driven targeting and closed-loop measurement.
As retail media takes on a central role in modern advertising strategies, Precision Media is seamlessly integrating in-store and digital audience engagement.This partnership allows brands to reach high-intent shoppers while leveraging past shopping behaviours with targeted, relevant messaging which delivers measurable results. The omnichannel ecosystem enhances targeting precision and maximises media performance efficiency for participating brands.
Dr. Gunther Helm, Chief Executive Officer at Majid Al Futtaim Retail, stated: “By tapping into a network that reaches over six million unique – Precision Media is redefining the role of retail media within broader media strategies. Through deep customer insights and AI-powered in-store engagement combined with real-time transactional data, we enable brands to achieve precision targeting, measurable impact, and meaningful customer reach.”
“Through our partnership with Publicis Media Middle East, we aim to serve as the trusted media partner for brands seeking seamless and meangiful customer engagement through an integrated omnichannel approach.” Added Helm.
Publicis’ porforlio of brands can now access Precision Media’s network of 212 digital screens across 25 Carrefour hypermarkets in the UAE, powered by sensor-based AI technology. This creates a dynamic advertising platform that adapts in real-time to shopper demographics and behaviours.
Tony Wazen, CEO of Publicis Media Middle East, said: “Majid Al Futtaim is one of the most influential retail players in the region, and a long-standing strategic partner for Publicis Media. As their retail media network continues to grow and mature, this collaboration marks a natural next step in our shared journey. By combining Precision Media’s data-rich environment with our omnichannel planning capabilities, we’re unlocking smarter, more connected retail media solutions that deliver measurable impact for brands and meaningful experiences for consumers.”
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Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim Retail:
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating shopping malls, communities, retail and leisure outlets, across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at US$19 billion, and has the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim Retail holds the exclusive rights to operate Carrefour across 12 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. It is also the owner and operator of HyperMax, a new grocery retail brand with 44 locations in Jordan and Oman. Additionally, the Group operates Supeco, its latest grocery retail concept—a low-cost hybrid model that combines a traditional supermarket with a wholesale warehouse—across 15 locations in Egypt, and Myli, the Group’s health and beauty brand, operating in 12 stores across Asia and North Africa.
To meet the growing needs of its diverse customer base and communities, Majid Al Futtaim Retail offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Majid Al Futtaim Retail provides access to an unrivalled choice of quality products, at unbeatable value for over 700,000 customers it serves daily.
Aligning with the Group’s commitment to support local economies, local producers and suppliers, Majid Al Futtaim Retail resources over 80 percent of its products from the region.
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