Benefit Cosmetics GIVES BACK with Bold Is Beautiful Campaign!


At Benefit, a wax means more than just really good eyebrows. In May, it also means a donation to local charities dedicated to empowering women & girls through our Bold is Beautiful project.

During May, Benefit Middle East will donate 100% from EVERY brow wax done in Saudi Arabia to AlNahda Society & in Dubai to Al Jalila Foundation.*

So, yeah… your wax CAN make a difference (in more than just your brows!).


  • Brow Wax
  • Brow Tint
  • Brow Wax & Tint
  • Brow Wax & Lip
  • Brow Wax + Tint + Lips
  • Brow Lamination + Shape
  • Brow Lamination + Shape + Tint

Since launching in 2015, Bold is Beautiful Project has raised over $26.6 Million!

In May, 100% from every Benefit Brow Service goes to AlNahda Society & Al Jalila Foundation.



*100% of Benefit’s proceeds from every brow services sold during May 2024 at all brow bar locations in Saudi Arabia and in Dubai will be donated to AlNahda Society (Saudi Arabia) and Al Jalila Foundation (Dubai) to empower women and girls.

This campaign is licensed by National Center for Non-Profit Sector under license No. 9795 (Saudi Arabia) and Islamic Affairs and Charitable Activities Department under License No. PRHCE-00288623 (Dubai).


Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Malabar Gold & Diamonds Continues its Expansion Drive in India

Malabar Gold & Diamonds Continues its Expansion Drive in India; Opens its…

البهجة والسرور تعم جامعة دبي

البهجة والسرور تعم جامعة دبي في احتفالها باليوم الوطني 52 تزينت جامعة…

ووك بويز تضيف لمسة من النكهات الآسيوية إلى صحارى الشارقة بافتتاح أحدث فروعها لتقديم تجربة طعام فريدة

في خطوة توسعية جديدة ووك بويز تضيف لمسة من النكهات الآسيوية إلى…

AD Ports Group and RSPA Sign Definitive Concession Agreement

In the presence of Egypt’s Prime Minister AD Ports Group and RSPA…