Dubai’s favourite free-to-enter family indoor edutainment experience is bigger and better than ever this year, bringing 170 incredible attractions

Families can join the destination’s 25th anniversary celebrations and discover new attractions, exhilarating rides, informative workshops, and much more until 18 August

Free entry for all at Dubai World Trade Centre Halls 3-8

Dubai, United Arab Emirates, 8 June 2024: Modesh World, one of the region’s largest indoor entertainment and amusement facilities, is welcoming families all summer for endless free fun in its biggest and most exciting season as it marks Modesh’s 25th anniversary.

A highly anticipated feature of Dubai Summer Surprises (DSS), the attraction is organised by Dubai Festivals and Retail Establishment (DFRE) and DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC). Taking place at Dubai World Trade Centre Halls 3-8 until 18 August, an incredible 170 themed rides and attractions are spread over a whopping 22,000 sqm. The experiences have been specially curated to highlight Modesh and Dana’s adventures through all seasons of the year and promise to bring unforgettable family fun for all ages this DSS.


Families can discover brand new thrills this year, with plenty of new additions added to the amazing set-up of 170 attractions. A slice of fun not to be missed is a fun-packed Inflatable Park, where kids can challenge themselves in battle zones, conquer an obstacle course, and test their nerves on a shark-themed zipline.

Adding to Modesh World’s amazing selection of rides this year is a brand-new edition of the Animals World Play Area that takes children on an immersive journey within a zoo themed track.


Thrill-seeking youngsters can look forward to endless fun on the wide variety of unforgettable rides at Modesh World. A colourful Carousel is perfect to enchant little ones, while Crazy Carts, Crazy Fire, and Crazy Pilot rides offer high-octane fun for bigger kids. Youngsters can also look out for Go Carts, the Dragon Train, and the Cartoon Convoy ride. Classic favourites such as the Tea Cups and Pirate Ship rides, as well as the Trampoline Park, are also not to be missed. With so many exciting rides to try, there are endless reasons to keep returning all summer long.


Modesh World is the perfect place for younger ones to enjoy hours of indoor fun and enjoy a guaranteed great day out. Delightful soft play areas with special themes to inspire young minds are all waiting to be discovered. Families can look forward to enjoying a large-scale sand zone, and a soft play playground, perfect for safe and joyful fun for tiny ones.


Ever-popular elements returning to Modesh World this year include more than 100 arcade games and VR experiences, interactive art and craft workshops, rides, soft play areas, and inflatable slides, along with skilled games like basketball, kick the bucket, ring toss, tic tac toe, and many more. Visitors can also catch live shows every day until 18 August. Plus, all taste buds are catered to with over 20 dining options, including a one-of-a-kind experience at the Modesh Cafe.


Kids can immerse themselves in half or full-day long fun at the Modesh World Summer Camp. With customised experiences to suit two different age groups of kids aged four to eight years old, and eight to fourteen years old, the experiences promise children an enriching and memorable summer experience filled with fun activities, learning opportunities, and personal growth.


Youngsters with summer birthdays need look no further for a thrill-packed place to celebrate. Exciting rides and games, engaging activities, and the fun-filled vibrant atmosphere make Modesh World the ideal destination for the most memorable birthday this summer. A dedicated team at Modesh World will ensure all aspects of the celebrations are planned and executed to perfection.


What’s more, Modesh and Dana are partnering with leading entities across Dubai to highlight important community issues in a fun and entertaining programme. Collaborations with Dubai Police, Dubai Corporation for Ambulance Services (DCAS), Dubai Civil Defence (DCD), Dubai Electricity and Water Authority (DEWA), Dubai Health Authority (DHA), and Ministry of Community Development will explore crucial topics such as first aid, healthy habits, fire safety, sustainability, recycling, and much more.


With over 20 tasty and fun gastronomy options at Modesh World, there are plenty of options for everyone to treat their taste buds to a delicious range of dishes and cuisines. Visitors can dine with Modesh and Dana in a one-of-a-kind experience at the Modesh Café and take their pick from waffles, salads, crepes, and cupcakes. The Café also offers customised cakes and pops for special celebrations, as well as Modesh and Dana’s favourite cold treats ranging from ice creams, mocktails, juices and slushies.


Getting to Modesh World is simple and stress-free. In addition to the city’s extensive public transport system, ample parking is available at Dubai World Trade Centre including two free car parks at Car Park C and Car Park D.

Modesh World is open daily until 18 August with free entry for all from 10am – 10pm on Mondays to Thursdays, and from 10am – 12am on Fridays to Sundays.

Dubai Summer Surprises 2024 is supported by key sponsors Al Futtaim (Dubai Festival City Mall and Dubai Festival Plaza), Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of Emirates), Dubai Holding Asset Management (Al Seef, Bluewaters, City Walk, The Beach, and The Outlet Village), Mercato Shopping Mall, Merex Investment, Nakheel (Ibn Battuta, Nakheel Mall, and The View at The Palm); as well as AW Rostamani, Emirates Airlines, ENOC, e&, and talabat.

For more information on Modesh World, visit @mymodesh on social media and the Modesh World website. 

– ENDS –

About Dubai Summer Surprises 2024:

Dubai Summer Surprises (DSS) returns for its 27th edition this year, running from 28 June to 1 September 2024. The annual festival brings 65 days of non-stop adventure with thousands of offers and fun things to do across the city, showcasing the summer as one of the best times of the year to explore Dubai. Residents and visitors can discover world-class shopping, incredible offers at iconic hotels and attractions, non-stop entertainment and epic concerts, diverse dining, as well as new and exciting activities for all ages and preferences. With endless offers and experiences to enjoy with friends and family throughout the summer, DSS 2024 promises something for everyone.

About Dubai Festivals and Retail Establishment:

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.


DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, with creative, technical, and operational capacities it has to establish all types of events in the highest level, this includes exhibitions, conferences, festivals, recreational events, national events, major business events, and high-end and private weddings.

DXB LIVE is moving rapidly towards strengthening its position among the world’s largest event companies and is linked to strong alliances with a number of international event organizations. The Agency offers its services for more than 100 major events and partners annually. Its combined services deliver more than 500 thousand square feet of exhibition stands, live events, conferences, and other complex solutions. It also organizes events and trade exhibitions as well as providing strategic consultancy to associations and international organizations. 


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